The 4 Pillars of Successful Programmatic Media Buying

An effective programmatic strategy allows marketers to funnel every variable tactic through a single point of execution, store all the data collected, and later apply their findings to the next strategy quickly and fluidly.

To successfully execute a programmatic approach, Coegi believes you must first build a foundation using the four pillars of programmatic media buying: transparency, brand safety, collaboration, and data.

Download our free whitepaper that outlines how to establish these principles when vetting programmatic partners.